Who We Are

Liz McCann
Digital Strategist
Virtual Team Member

Major brands like Johnson & Johnson, Hanes and GlaxoSmithKline turn to Liz McCann for counsel on their digital strategy. In an age when you can make or break key relationships online, McCann brings The Powell Group's client crucial insight into doing business in the digital world.

Why Clients Love Her
She cares. Both about how she does her job and about the return on investment that clients achieve. She also makes clients laugh, which is never a bad thing.

Proudest Moments
The "Wow!" expression on a client's face when their needs and expectations are transformed into a standout site or campaign. Or when their conversions increase to more than 30 percent. Or when a campaign lands them on the first page of search results on Google.

Past Life
Served as Director of E-Commerce for both Getty Images and Image Bank
Marketing and business development consultant for GTE
Agent for commercial photographers, illustrators and directors
Business administration degree in consumer market research

Affiliations
Volunteer work for The Family Place, Dallas Children's Advocacy Center and Rape Crisis Center of Dallas.

Personal Passions
Travelling to Africa. Photography. Drifting down an Oregon river while pretending to fish.