Powell-Schwartz to lead Retailing Summit session:
"Protecting the Brand: 360 Degrees"
Becky Powell-Schwartz, president of The Powell Group, will lead a breakout session at the upcoming Retailing Summit, presented by Texas A&M’s Center for Retailing Studies, on October 2.
During her session she will explore how the brand is the responsibility of everyone in an organization to deliver. It’s a 360-degree circle of consistent communication. Powell-Schwartz will present real-life examples of brand success and brand foibles, as well as conduct an interactive session with participants.
The Retailing Summit is an annual conference that brings together decision makers and thought leaders in retail to share their insights into the industry. This year’s event will be held at the Adolphus Hotel in Dallas.
To register or review additional information, visit the Retailing Summit web site at www.retailingsummit.org.
