Texas A&M's Retailing Issues Letter
by Becky Powell-Schwartz & Susan Parker
Brand Matters
The Powell Group President & CEO Becky Powell-Schwartz and colleague Susan Parker of Parker Marketing address in this article building and protecting an organization's most important asset: its brand.
The article was published in the Retailing Issues Letter, a publication of the Center for Retailing Studies at Texas A&M University's Mays Business School.
View the complete article (436 kb PDF file)
