Case Study

Peacock Alley
New Store Opening & Pajama Party

When one thinks of luxury linens, it’s no surprise that Peacock Alley is the first to come to mind. The 30-year-old Dallas-based manufacturer and importer of fine linens for bed and bath was moving its flagship store into a larger space. While Peacock Alley is a national brand, they were looking for a way to share and promote the opening of the new store with the Dallas community.

The Powell Group recommended the company host a pajama party to benefit the Dallas chapter of DIFFA, Design Industry Foundation Fighting AIDS. Working closely with Peacock Alley and DIFFA, we targeted and recruited local celebrities and designers to design boudoir pillows to auction off during the party.

More than 400 guests attended the party – most in their pajamas. Media attendance included reporters and photographers from PaperCity Magazine, Park Cities People and Turtle Creek News. Gained media coverage in Dallas Business Journal, The Dallas Morning News, House & Garden, PaperCity Magazine and Turtle Creek News. Received additional coverage in PaperCity Magazine’s annual Party Book. Gained positive community attention for supporting an important local charity in a unique and creative way.

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