Case Study
Texas Stampede
Event Launch & Marketing
Texas Stampede, a new emerging non–profit organization, was created in 2001 to raise substantial funds for Children’s Medical Center of Dallas and the pediatric programs of UT Southwestern Medical Center by hosting a four-day, five-event entertainment extravaganza at Dallas’ American Airlines Center. The founders needed a firm that had experience in quickly developing and executing a public relations and marketing program to sell 75,000 tickets to a first-time event. The Powell Group had six months to develop and execute a marketing communications plan to deliver the needed results. Ticket sales kicked off just days after the September 11 tragedy that resulted in many avoiding large events and venues.
Created and executed a brand and marketing campaign that reached beyond the traditional rodeo audience by focusing on the broad entertainment value of the event – extreme sports meets extreme entertainment. Program included print, radio, outdoor and online advertising. Secured local and regional media partnerships. Developed a proactive media relations campaign targeted beyond traditional rodeo and concertgoers. Responded to the challenges of the September 11 environment by creating an aggressive “Plan B” ticketing solution.
Raised more than $500,000 for the beneficiaries. Developed new corporate relationships for Texas Stampede and its beneficiaries. The Dallas Morning News stated that Texas Stampede, “is not your grandpa’s rodeo.” Generated more than 57 million impressions through coverage in/on The Dallas Morning News, Fort Worth Star-Telegram, D Magazine, local and regional radio and television stations and trade and regional publications in the Texas, Oklahoma, Louisiana, Arkansas and New Mexico areas.
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