Consumer Branding

How do you engage your customers and employees with your brand?

Does your “brand story” resonate with your target audiences?

Do your public relations efforts drive trial and traffic?

Are you creating awareness with every dollar you spend?

Changes in today’s marketplace have made building a strong brand an imperative. Consumers have an unlimited number of choices while being bombarded with “communication clutter” from every direction. And decisions to purchase are often made in a split second.

The Powell Group can counsel you on the important steps in defining and strengthening your brand. Our years of retail marketing and communications expertise give us unique insight into all the facets of brand management. Our virtual team members can assist you with media buying, promotions, market research, advertising and more. We’ll help you make your brand communications resonant with your customers and, ideally, influence their purchasing behavior.

Case Studies
7-Eleven – Diet Pepsi Slurpee Launch
Blockbuster – Guitar Hero
Dallas Museum of Art – 100 Hours Centennial Celebration