Strategic Planning

Are you strategically differentiating your company and communicating that message?

Are you communicating with your key influencers?

Do you understand your business at a 50,000-foot level and see missed opportunity?

Whether our first project with your company is a formal plan or is a dive-right-in program or campaign, you’ll receive the benefit of our strategic approach. Our leadership brings its broad understanding of the consumer perspective and marketplace trends to client brands to every project.

When you partner with The Powell Group, you’ll have a trusted advisor that fills the role often managed by an ad agency’s account planner, but with a public relations perspective that integrates managing your most important relationships with your other marketing efforts.

To achieve this, we immerse ourselves in your business, analyze the “big picture” and understand the driving forces that affect your organization. We then create a comprehensive strategic communications plan that takes into consideration your mission, values, and objectives against the backdrop of the consumer mindset and the latest trends in the marketplace.

Case Studies
Hanson Pipe & Precast – Integrated Facility Openings
KB Home – Greenleaf Village Kick-Off Build
Make-A-Wish Foundation of North Texas – Awareness Campaign
Overhead Door – Strategic Communications Planning
Starbucks Coffee Company – Strategic Communication (We Love You Fridays)
VacationSpot.com – Product Launch